Sway Cycles customer privacy notice 

Registered name: Call Coach Ltd 

This privacy notice tells you what to expect us to do with your personal information. 

• What information we collect, use, and why 
• Lawful bases and data protection rights 
• Where we get personal information from 
• How long we keep information 
• Who we share information with 
• Cookies 
• How to complain 
• Contact details 

What information we collect, use, and why 

We collect or use the following information to provide services and goods including delivery, for the operation of customer accounts and guarantees and for service updates or marketing purposes: 

• Names and contact details 
• Addresses 
• Website user information (including user journeys and cookie tracking) 

Lawful bases and data protection rights 

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website. 

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here. 
• Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here. 
• Your right to erasure – You have the right to ask us to delete your personal information. You can read more about this right here. 
• Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. You can read more about this right here. 
• Your right to object to processing – You have the right to object to the processing of your personal data. You can read more about this right here. 
• Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here. 
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. 

If you make a request, we must respond to you without undue delay and in any event within one month.To make a data protection rights request, please contact us using the contact details at the end of this privacy notice. 

Our lawful bases for collecting or using personal information 

1. to provide services and goods 
2. for the operation of customer accounts and guarantees 
3. for service updates or marketing purposes 

are as follows: 

• Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object. 

Where we get personal information from 

• Directly from you 
• Suppliers and service providers 

How long we keep information 

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us. 

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. 

Who we share information with 

Others we may share personal information with 

• Warranty and guarantee providers 
• Suppliers and service providers 
• Third party lender(s) for finance purposes 

Cookies 

By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy. 

A cookie is a text file that is stored on a user’s computer (or phone/tablet) that is created when a user visits a website. A cookie isn’t a program itself and doesn’t actively do anything on a user’s computer. Cookies cannot be used to identify a user personally, but they do contribute to improving a user’s experience of a website.  

We use Cookies to power and improve our website, including to remember your actions and preferences, to run analytics and to better understand user interaction with the services. We may also permit third parties and services providers to use Cookies on our website to better tailor the services and products on our website. 

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the services, including certain features and general functionality, to work incorrectly or no longer be available. 

We use the following Cookies on our website: 

Cookie Id: wpEmojiSettingsSupports

Domain Duration: swaycycles.com session 

WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. 

Cookie Id: cookieyes-consent

Domain Duration: swaycycles.com 1 year 

CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. 

Cookie Id: rc::a

Domain Duration: google.com Never Expires 

This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. 

Cookie Id: rc::c

Domain Duration: google.com session 

This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. 

Cookie Id: _ga_*

Domain Duration: swaycycles.com 1 year 1 month 4 days 

Google Analytics sets this cookie to store and count page views. 

Cookie Id: _ga

Domain Duration: swaycycles.com 1 year 1 month 4 days 

Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. 

How to complain 

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. 

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the Information Commissioner’s Office at the address below: 

Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF 

Website: https://www.ico.org.uk/make-a-complaint 

Sway Cycles Contact Details 

Sway Cycles, Seaforth House, Bath Road, Lymington, Hampshire SO41 3YL 

Email: info@swaycycles.co.uk 

Tel: 01590 683796 

Last updated – 3 December 2024