ABOUT SWAY CYCLES

Who are Sway Cycles?

We are a husband and wife team based in the New Forest in the Georgian market town of Lymington. We love cycling as well as working with sustainable and new technologies. 

Our main aim at Sway Cycles is to ensure that the e-bike customers have access to some of the finest e-bikes that the world has to offer. We work closely with our partners and suppliers to critically evaluate options, so that our customers make the right purchase. 

Research and professional guidance is essential with an e-bike. We will ask the right questions to ensure that we understand your cycling and buying expectations and then offer appropriate solutions. The market is complex and the range of pricing and specifications is significant, so we’re here to help. 

We believe that e-bikes can significantly help reduce combustion vehicle usage, improve health for all and open up a whole new range of experiences. 

E-bike showroom with 30 ebikes

Why Choose Sway Cycles?

Serving both the consumer market and B2B, we work in partnership with our distributors and OEMs, to supply and service top quality British and European e-bikes and accessories. 

Offering friendly advice, bike fittings, test rides, full e-bike servicing and multi-day rentals we bring a fresh approach to customer service. 

We combine our love of cycling with a desire to contribute towards a cleaner, more sustainable way of life. 

Our business goal is simple, to be the best e-bike retailer in the UK with a reputation second to none. We aim to: 

  • Provide the best made electric bicycles available 
  • Supply them with the best levels of professionalism and courteous backup and support. 
  • Support our customers and prospects with quick responses to questions and give fair and balanced advice 
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E-Bike Retailer of the Year

Sway Cycles works in close partnership with distributors and manufacturers to supply and service excellent, quality, British and European e-bikes and accessories. Owned and operated by husband-and- wife team, Antony and Shelley Cockle, supported by James, on aftersales, the retailer is renowned for its exemplary service levels and commitment to sustainable and innovative cycling technologies. 
 
The team works closely with prospective clients to rigorously evaluate options, helping them navigate the complex market of e-bikes. Sway Cycles believe that research and professional guidance are crucial when purchasing an e-bike; they prioritise understanding each customer’s unique cycling and buying expectations. This commitment to a bespoke service ensures that every recommendation is well-informed and tailored according to the customer’s specific requirements.

Where to find us?

Find us on Berthon Marina in Bath Road, Lymington, SO41 3YL.

We have parking available for both cars and campervans/motorhomes. Our postcode SO41 3YL will bring you in through the main vehicle entrance of Berthon Marina, then turn immediately left before the car park barriers and drive 50m along up to the visitors carpark on your left, and you can access our showroom via a side gate. 

If you are on foot, we are on the road between Lymington Quay and the RNLI station, just next to BHG Marine with pedestrian access through a gate on the pavement.

Main Vehicle entrance to Berthon Marina and Sway Cycles Carpark